HELLO, MY NAME IS

Coral C

Creative Business Consultant

hello@corallynn.info

657-999-9597

www.linkedin.com/in/coralcastillo111

About Me

Curator of vintage fashion, rare media, and pop culture collectibles with over 16 years of retail experience.

With an eye for trends and creative business strategies, I bring ideas to life.

With over 16 years in retail and merchandising, I’ve developed a career defined by trend awareness, product innovation, and business growth. My expertise spans the full product life cycle—from concept development and vendor negotiations to buying, merchandising, and bringing products to market. I’ve learned how to read what customers want before they do, and translate those insights into assortments that deliver results.

I’ve built much of my career in the toy and novelty space, where creativity and timing are everything. My ideas haven’t just lived on paper—they’ve turned into multi-million dollar programs that grew departments and energized brands.

What I Do

I translate the latest trends into simple, powerful strategies that push your business ahead.

Merchant

Experienced in every stage of the product life cycle, with a proven ability to bring in trend-driven merchandise that delivers results.

Vendor Organizer

Skilled in coordinating vendor participation for conventions, markets, pop-ups, and private events, ensuring smooth operations and memorable experiences.

Consulting

Offering tailored strategies to keep businesses aligned with market trends and positioned for long-term growth.

Skills

Excel

Oracle/Looker/POS

Strong ability to identify and act on emerging market trends

Proficient in campaign planning and brand promotion

My Experience

2015-2025

Retail Store

Merchant Buyer

Managed an impulse category of 7,000+ SKUs (excluding web buys), driving growth across all departments. Developed vendor partnerships, led high-level meetings, and delivered consistent business results.